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Interested in using Best Face Forward in the classroom? This book may be used effectively in a number of different courses, because its focus relates directly to the following subjects:- Service Management
- Service Marketing
- Building a customer-focused organization
- Building a market-focused organization
- IT or MIS (how technology interrelates with customers)
- Strategy
- Marketing
- Additional areas may include: automation, customer service, electronic commerce, information age, information technology, process innovation, retailing, technology and operations.
Consider using Best Face Forward in your course byBuild a course around the concepts in the book by using our sample syllabus.
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