Michael Porter, Bishop William Lawrence University Professor, Harvard University

"Rayport and Jaworski's book is an invaluable guide to understanding the nature of the massive technological transformation underway.  It provides the tools to navigate the opportunities and avoid the risks."

Peter Schwartz, Cofounder and Chairman, Global Business Network 

"How do you put people and technology together in a seamless way to drive down the costs and improve the quality of services? Best Face Forward is a guide not only to leading the new service economies to greater productivity and greater growth, but also to seeing what our future will be."

Michael Hammer, coauthor of Reengineering the Corporation 

"Increasing service productivity through front-office reengineering is the challenge of the decade. Rayport and Jaworski's guide to this frontier is precise, pragmatic, and highly readable. Get it before your competitors do."

Gary W. Loveman, CEO, Harrah’s Entertainment

"Rayport and Jaworski vividly capture the unfolding dynamic reconfiguration of the service interface between customers and providers.  Their book provides executives with valuable and unique guidance in balancing the irreplaceable aspects of human beings and the functionality of emerging technologies."

Peter Lorange, President and Nestlé Professor of Strategy, IMD

"This book is a milestone and required reading for everyone dealing with the service sector - not only for marketers, but above all, for senior managers of service-driven organizations."

Bob Metcalfe, Ethernet inventor and founder, 3Com Corp. 

"Are you wondering whether information technology matters? Of course IT does.  Rayport and Jaworski make the case anew and in spades with their revelations on front-office reengineering and its impacts on service productivity."

James L. Heskett, Baker Foundation Professor, Graduate School of Business Administration, Harvard University

"Deploying people and new technology in the service of customers without reading this book is like going on a trip to a new destination without a road map."

Gerald Zaltman, author of How Customers Think and Joseph C. Wilson Professor of Business Administration, emeritus, Graduate School of Business Administration, Harvard University.

"This book is absolutely essential reading. Its ideas are provocative and actionable, deeply thought out and clearly expressed, and as much fun to read as they are important to consider."