Welcome to the Press Room, which assembles news and information related to the publication of Best Face Forward for the media and for the general public. Endorsements
Michael Porter, Bishop William Lawrence University Professor, Harvard University
"Rayport and Jaworski's book is an invaluable guide to understanding the nature of the massive technological transformation underway. It provides the tools to navigate the opportunities and avoid the risks."
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Articles
In "Demand-Side Innovation: Where IT Meets Marketing" Jeffrey Rayport tells Optimize Magazine that in the online social-networking marketplace, customers can make or break a product. How will businesses tap into this new world?
Read more about this and other recent articles.
Press Releases
“Best Face Forward Introduces 'Smart' Front Office as Critical Path to Competitive Advantage."
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Press Kit
Learn more about the book and the authors.
Read the Best Face Forward brochure 
