Best Face Forward
Home  Search  Contact Us  How To Buy 
About the Book About the Authors The Pressroom The Classroom The Newsletter About Marketspace
Endorsements    Reviews   Articles   Press Releases   Events  
Reviews    

See where - and how - Best Face Forward  has been reviewed.

Jeffrey Rayport @ Singapore: Hybrid Interface external link
October 19, 2005 / Hermawan Kartajaya
"Technology is about efficiency, but people are good for effectiveness especially in touching the heart of customers. So Jeffrey said, if u do hybrid (technology plus people), you will achieve optimal result. Conclusions? Efficiency (technology) and effectiveness (people) means productivity (hybrid). If you need further info check his latest book: Best Face Forward."
Read More Read More

"A Parallel Universe" external link
Chief Learning Officer, March 2005 / Jonathon Levy
A thoughtful discussion of the implications of the front-office revolution outlined in Best Face Forward for e-learning and knowledge management.
Read More Read More

"Is This Human Being Necessary?" external link
CIO Insight, 2/5/2005 / Paul Brown
Rayport and Jaworski "do two things well. First, they underscore the need for companies that sell to consumers to think systematically about how they use technology to increase efficiency without alienating the very customers to whom they are trying to sell. Second, they have - albeit inadvertently - given technology companies a checklist they can use to help tailor their hardware and software offerings to companies that sell directly to consumers."
Read More Read More

"Best Bits: The Most Useful Parts of Recent Business and IT Management Books" external link
Computerworld, 2/7/2005 / Mitch Betts
"Nicholas Carr would love this: a book that says real competitive advantage will come from superior 'customer service interfaces,' not technology. But wait, Nick! The authors go on to say that the key to better customer service is finding the right combination of people and machines for the situation."
Read More Read More

"Best Face Forward." external link
Library Journal, 2/1/2005 / Stephen Turner
"Written for corporate executives who want to find ways to cut costs and increase their return on investment, this book would also help technologists realize the value of software when applied in a strategic way.... Corporate libraries and business schools should consider."
Read More Read More

Related Content

Amazon.com Customer Reviews Link   
Read more Best Face Forward reviews from Amazon.com customers who bought this book

Best Face Forward Summary PDF   
A book summary and commentary from the Omnicom Group.



Adobe Reader is required to view/print pdf () files.

Terms and Conditions Privacy Contact Us
Copyright © Monitor Company Group LLC. All rights reserved.