Bernard Jaworski and Jeffrey Rayport are co-founders of Marketspace LLC, a network of affiliated organizations that think, work, and act at the intersection of business strategy, information technology and customer experience. Together they have coauthored several market-leading business school textbooks focused on strategy and marketing in a networked economy, including eCommerce (2000), Cases in eCommerce (2001), and Introduction to eCommerce (second edition, 2003), which have been adopted at more than four hundred business programs around the world.

Marketspace offers strategic advisory, customized executive development, and software development services and is a unit of Monitor Group, the Cambridge-based strategic advisory services and merchant banking firm.

Jeffrey Rayport
Jeffrey F. Rayport is founder and chairman of Marketspace LLC.

A faculty member at Harvard Business School for nearly a decade, Rayport focuses his research on new information technologies and their impacts on companies’ service and marketing strategies, particularly in information-intensive industries. As a consultant, Rayport has worked with executives and corporations around the world, specializing in the development of breakthrough service strategies for network-based businesses, particularly in high-tech, media, entertainment, and data. With co-author Bernard J. Jaworski, Rayport has published three leading MBA-level textbooks on strategy in the networked economy (e-Commerce, Cases in e-Commerce, and Introduction to e-Commerce) with McGraw-Hill/Irwin.

At Harvard Business School, Rayport developed and taught the first e-commerce course in the United States. Established in 1994-95, his course, “Managing Marketspace Businesses,” is a second-year MBA elective focused on technology-mediated services; the course has enrolled more than a thousand MBA students to date. In developing it, Rayport authored over a hundred HBS case studies. Business plans produced by students resulted in dozens of high-tech start-ups, including Yahoo! Rayport's teaching at HBS also included “Service Management” and “First Year Marketing” in the School’s MBA program, and “Achieving Breakthrough Service” and “Strategic Marketing Management” in the School’s Executive Education programs. Prior to his leave from HBS, Rayport was voted Outstanding Professor in 1997, 1998, and 1999 by the HBS Students Association. Rayport continues to teach executives at the School. 
  e-mail Jeffrey

Bernard Jaworski
Bernard Jaworski is a co-founder and vice chairman of Marketspace LLC. He also is President of Monitor Executive Development, a Monitor Group company specializing in custom executive development. He previously was the Jeanne and David Tappan Marketing Fellow and a tenured, Full Professor of Marketing at the University of Southern California. From 1994 to 1999, he was Dean of Texas Instruments’ Virtual University. He has 15 years of executive development experience across a wide range of industries and geographies.

He is the recipient of both teaching and research awards. In 1997, he received the MBA teacher of the year award at USC as nominated by the students. He is a two-time winner of the Alpha Kappa Psi award for best marketing practice article published in the Journal of Marketing. In 2002, he received (with Ajay Kohli) the Jagdish Sheth Award for a long-term contribution to marketing theory and practice from the Journal of Marketing. A University of Colorado study ranked him as one of the top 10 marketing professors in terms of research productivity in the top-tier marketing journals. He has co-authored four books - eCommerce (2000), Cases in eCommerce (2001), Internet Marketing, 2nd Edition (2003) and Introduction to eCommerce, 2nd Edition (2003). He has served on the review board of the Journal of Marketing, Journal of Marketing Research, and other journals.
  e-mail Bernie